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Privacy Policy
Perform Advisory Last updated:
April 2026
Who We Are
Perform Advisory is a management consulting firm specialising in AI readiness and transformation. This policy explains how we collect, use, and protect your information when you visit our website (performadvisory.ai) or engage with our services.
Data Controller: Perform Advisory Contact: info@performadvisory.ai
What We Collect
Website Visitors
When you visit our website, we collect:
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Cookies and analytics data — Wix (our website platform) collects standard analytics including pages visited, time on site, device type, browser, and approximate location. This data is aggregated and not used to identify you personally.
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Booking information — When you schedule a conversation through Calendly, you provide your name, email address, and any additional information you choose to include. Calendly processes this data under its own privacy policy.
Contact Form
If you submit a contact form, we collect your name, email address, and message content. This information is used solely to respond to your enquiry.
Diagnostic Clients
If you engage us for the AI Readiness Diagnostic™, additional data handling applies. This is governed by the Engagement Scope & Terms of Reference signed before any engagement begins and includes:
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Survey responses from your organisation's participants
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Stakeholder interview recordings and transcripts
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Internal documents provided for review
All client data is handled in accordance with our internal Data Handling & AI Tools Protocol, which governs data minimisation, anonymisation, tool-specific protections, and defined retention and deletion timelines.
How We Use Your Information
We use the information we collect to:
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Respond to your enquiries
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Schedule and conduct conversations
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Deliver our consulting services
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Improve our website and user experience
We do not sell, rent, or share your personal information with third parties for marketing purposes.
Third-Party Services
Our website and services use the following third-party tools:
ServicePurposeTheir Privacy Policy
WixWebsite hosting and analyticswix.com/about/privacy
CalendlyMeeting schedulingcalendly.com/privacy
Google WorkspaceEmail communicationpolicies.google.com/privacy
For diagnostic engagements, additional tools are used under strict data protection controls. These are disclosed in full in the Engagement Scope & Terms of Reference before any client data is processed.
Cookies
Our website uses cookies set by Wix for essential functionality and analytics. Calendly may also set cookies when you interact with the booking widget.
You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality.
Your Rights
Under the UK GDPR and EU GDPR, you have the right to:
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Access — request a copy of the personal data we hold about you
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Rectification — request correction of inaccurate data
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Erasure — request deletion of your data
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Restriction — request that we limit processing of your data
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Portability — request your data in a structured, machine-readable format
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Objection — object to processing of your data
To exercise any of these rights, contact us at hello@performadvisory.ai. We will respond within 30 days.
Data Retention
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Website analytics — retained per Wix's standard data retention policies
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Contact form submissions — retained for 12 months, then deleted
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Calendly bookings — retained per Calendly's data retention policies
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Diagnostic engagement data — deleted within 30 days of deliverable acceptance, unless extended retention is agreed in writing
Data Security
We take appropriate technical and organisational measures to protect your information, including encrypted storage, access controls, and secure communication channels.
Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated date. We encourage you to review this policy periodically.
Contact
For any questions about this policy or your personal data:
Email: info@performadvisory.ai
© 2026 Perform Advisory. All rights reserved.
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